articles to the search engines is a time honored strategy for
generating traffic. It has been used since the early days of the
Internet and is still an effective traffic generation strategy even in
our Web 2.0 times.
There are a lot of questions over the best method of submitting
articles for maximum traffic and effectiveness. What are the best
techniques and which are the most effective?
The first technique is to submit your article to the granddaddy of all
article directories, EzineArticles.
This site has built a reputation of being the best article directory in
town. It is loved by marketers and by readers and most importantly, by Google.
It is a source of frustration to many marketers who find it hard to
meet the submission guidelines or cope with the timescales for articles
to be approved.
However, if you read their guidelines and stick to them, your articles
will get through without a hitch.
Once they are in Ezinearticles you instantly receive benefits from it.
Articles in this directory tend to rank very well in Google, even
without backlinks to them.
Add in a few backlinks
and suddenly you find your articles are ranking in the top ten
moderately competitive keywords. In fact, even without backlinks
can often rank well just because they are on Ezinearticles.
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Once your article has been published you need to do some simple
backlinking to it just to give it that extra boost in the search
Firstly, take your Ezinearticle author RSS feed and submit it to RSS
directories. You can either use a tool or do it by hand. If you are
doing it by hand, just pick the top ten directories in a Google search
and that will be good enough for now. You can always submit to more
later on, so make sure you keep track of which ones you have added your
You can also use one of the many ping sites to ping your article. This does give
Ezinearticles a lift, but it also gets your article noticed.
Finally, social bookmark your article. Again, you can either use a tool
or do it manually. If your article is newsworthy and well written then
you can look at adding it to sites such as Digg or Stumbleupon to
get further links and traffic.
Of course, there are other article directories out there, but none of
them carry the weight of Ezinearticles. Google Knoll is a current
contender and is very popular with marketers who are using it to submit
their articles too. So far though, these don't seem to be ranking as
well as Ezinearticles, but it is a good way to get the Big G to notice
For the other article directories it is not worth submitting articles
manually to them, except maybe the top half a dozen big directories.
Many of the rest get so little traffic it is not worthwhile, except for
the backlink. Therefore you should either outsource or automate these
submissions to free up your time to concentrate on building your
If you are submitting articles then you need to make sure they are on
Ezinearticles for maximum traffic. Do some simple backlinking to your
article and you will easily find your articles ranking well for their
keywords and bringing you good traffic.